They call it social marketing

By stretch | Thursday, May 8, 2008 at 7:40 a.m. UTC

Every once in a while I'll come across a news article that I just don't know how to respond to. The latest instance of this phenomenon was triggered by an article at Network World discussing Cisco's latest "social marketing" gimmick: a $10k video game contest where you compete by flying an ASR-1000. Yes, flying.

The game itself is rather frustrating. While the ASR may have impressive throughput it handles like a bumper car on ice. But if you like the challenge of chasing down multicolored dots in exchange for a sales pitch, or just feel like slacking off at work, get started here.

About the Author

Jeremy Stretch is a network engineer living in the Raleigh-Durham, North Carolina area. He is known for his blog and cheat sheets here at Packet Life. You can reach him by email or follow him on Twitter.

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