The other day I came across an article discussing a series of ads put forth by cable companies with the intention of steering people away from Verizon's FiOS (a fiber to the premise service). It seems Comcast and Time Warner are trying to play on the fact that modern cable networks employ a hybrid fiber-coaxial distribution network to deliver service. This isn't a feature, but rather it is necessitated by the medium, particularly in this age of high-definition television.
Typical cable company ambiguity, right? Curious, I located one of the ads on YouTube...
No. No, no, no, no, no, no, no, NO.
You want to compare services? Let's talk about transfer speeds. Let's talk about the physical limitations of a shared medium. Let's talk about your impending transfer caps. 5 GB for $30 is such a bargain, after all! Oddly, none of this is mentioned by your constipated, know-it-all customer. Coaxial cable does not compare with the potential network throughput of fiber, and Verizon has the cable companies nailed to a wall with its FiOS service.
I know this, and you know this, but the average consumer doesn't. And, sadly, many consumers are bound to get taken in by such misleading advertisements. Even the news article referenced above doesn't compare transfer speeds offered by the various providers. The good news is that Verizon has apparently taken some extent of legal action concerning these ads, as it should. Don't get me wrong, I'm not a Verizon evangelist by any means, but this slander piece by Time Warner is garbage and they know it.